Our Web Site Promotion Pledge

In an industry that will rip you off as soon as look at you we will give the following pledge regarding our search engine optimisation and web site promotion services.

• We Pledge:
• that your website will be optimised to attract the attention of search engines acording to the most up-to-date best practice advice and information.
• that your site will be made WC3 compliant
• that you will be given the best possible advice as to what you can do to promote your website and improve your position going forwards
• that we will help you build up links with suitable partner websites
• that we will support you and give you on-going advice and take further action when necessary
• that we will submit your website to search engines as often as is necessary or prudent
• that we will interpret the information about your search engine ranking and website traffic and inform you in plain english
• that we will work dillegently on securing better ranking for your site
• that we will answer you questions honestly

Please note that many sites that are not optimised may need quite drastic changes to achieve a chance of high rankings. No firm can guarantee a high rankings (except through spamming techniques which results in a banning / demoting of your site forever).

Some of the website promotion and search engine optimisation myths

1. "We can guarantee top rankings"
   It is impossible for any legitimate website promotion firm to provide a guarantee for their services. They can only guarantee their best efforts, but the results can not be guaranteed.
   The truth is "Search engine results and their index are the private property of the search engines, and no body has any control over them."
   Search engine optimization firms that are offer guarantees deliberately confuse customers, and create misconceptions regarding the search engine optimisation industry. Such companies cannot "guarantee" a placement in the top ten for any keyword on any of the search engines. This is simply an unethical marketing ploy used to get business. It is these unethical search engine submission firms that harm this industry, and set up recurring obstacles for genuine firms to do business.
   
   
2. "The goal of search engine marketing is to achieve top rankings" - False
   Althouth a high position in search engine rankings is an indication of a successfull search engine marketing campaign the real aim is to get high quality trafic to your site and it is the good quality trafic will convert to sales. It may be possible to get top rankings for the wrong keywords and drive totally useless traffic to your website but it wouldn't do you any good.
   
   
3. "We can submit your site to thousands of search engines"
   There are less than 100 search engines and directories, many search engine optimisation firms claim to submit to thousands (I have even seen numbers advertised in excess of 100,000) of search engines. In fact over 90% of search traffic comes through only 15-20 search engines.
   The many thousands of search engines in which the unethical firms post your site are mostly FFA (Free For All) pages or link farms. These sites won't get you any traffic at all and may even get your site banned by the major search engines.
   
   
4. "We will automate your search engine optimisation"
   Although there is software that can assist the experienced site designer and interner marketer most of the process is one of making value judgments and decisions that a computer simply can't do. Many of these software programs are worthless, and could even get your web site penalized for spamming.
   
   
5. "Guarenteed placement within 48 hours"
   In the real "honest" world search engine optimization and submission is time consuming, there is no shortcut! There are companies that claim "Guaranteed top placements in 48 hours". You might find this more tempting than an hones advert that says "we need 5-6 months (or more) to accomplish your project". Many firms will imply that the process is quick when it is not (well unless you want to pay alot for pay per click advertisers such as Overture.
   Real search engine optimization needs a great deal of patience.